DepositIQ

Portfolio-grade product prototype using public market data, synthetic behavioural data and deterministic decision logic.

Public CDR + synthetic dataFallback resilient

Prioritisation

Adjust decision weights and watch the ranked backlog update live across commercial value, customer value, risk and delivery drag.

Top initiative score

41.80

Top 3 initiatives

Simplify savings rate communication, Add product complexity monitoring, Improve PayID onboarding

Highest market pressure

9

Highest risk reduction

8

Why this matters

Prioritisation should make trade-offs explicit. A strong roadmap balances commercial value, customer impact, risk reduction, market pressure, primacy uplift and delivery complexity.

Weighting controls

Tune the prioritisation model without crowding the roadmap table. Changes update the ranking instantly.

Top 3 initiatives

Keep the strongest roadmap actions prominent while the ranking updates.

1. Simplify savings rate communication

41.80

High complaint volume and pricing complexity are eroding trust.

Suggested experiment: Prototype a simplified rate explainer and progress tracker.

Customer frictionProduct complexityRisk/control

2. Add product complexity monitoring

35.40

Complexity drift can undermine pricing, trust and conduct outcomes.

Suggested experiment: Start a monthly complexity scan across flagship products.

Product complexityRisk/controlMarket pressure

3. Improve PayID onboarding

35.30

PayID adoption is a direct primacy lever for everyday payments behaviour.

Suggested experiment: Test simplified PayID setup flow with proactive nudges.

Primacy upliftCustomer friction

Why now

High complaint volume and pricing complexity are eroding trust.

Expected metric impact: Higher bonus qualification clarity and lower complaint rate.

Key stakeholders: Deposits, Digital, Risk, Compliance

Delivery risk: Medium

Suggested experiment: Prototype a simplified rate explainer and progress tracker.

Customer frictionProduct complexityRisk/control

Prioritisation should be reviewed with Product, Technology, Risk, Operations, Finance, Treasury and Distribution.

Ranked roadmap table

Use the full-width ranking view after adjusting weights so the source signals, delivery risk and stakeholders stay easy to scan.

InitiativeRanked scoreDelivery riskSource signalsKey stakeholders

Simplify savings rate communication

Higher bonus qualification clarity and lower complaint rate.

41.80Medium
Customer frictionProduct complexityRisk/control
Deposits, Digital, Risk, Compliance

Add product complexity monitoring

Improved visibility into product clarity and conditionality risk.

35.40Low
Product complexityRisk/controlMarket pressure
Deposits, Product, Risk, Compliance

Improve PayID onboarding

Higher PayID registration and lower onboarding drop-off.

35.30Medium
Primacy upliftCustomer friction
Payments, Operations, Distribution

Redesign term deposit maturity journey

Higher maturity instruction completion and lower attrition at rollover.

34.80Medium
Customer frictionRisk/controlProduct complexity
Deposits, Operations, Treasury

Target high-balance retention offer

Better balance retention in price-sensitive cohorts.

34.60Medium
Market pressureRisk/control
Deposits, Treasury, Finance, Risk

Build rate movement alerting

Faster pricing response times and better governance packs.

34.20Low
Market pressure
Deposits, Treasury, Product

Improve recurring payment setup

More recurring payments per active customer and lower churn.

32.10Medium
Primacy upliftCustomer friction
Payments, Digital, Distribution

Launch wallet activation campaign

Higher tokenised card activation and transaction share of wallet.

31.30Low
Primacy uplift
Payments, Marketing, Distribution

Add card dispute status tracking

Lower dispute call volume and better complaint resolution satisfaction.

30.50High
Customer frictionRisk/control
Operations, Payments, Risk

Create vendor incident dashboard

Faster incident triage and better operational reporting.

20.20High
Risk/control
Technology, Operations, Risk